Specialized Hospitality Services
Strategic Database Research, Inc. (SDR) is an innovative market research company specializing in business-to-business, or business-to-consumer call programs. Our telemarketing group is designed as a proactive targeted outbound telesales group which turns opportunities into business.Hospitality Services Offered
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Lead Generation |
Cold calling - two words that strike fear in the heart of even the most experienced salesperson. Most salespeople despise it. In a recent survey, salespeople were asked what they hated most about their jobs. Cold calling won by a landslide.
Lead Generation |
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Database Cleansing |
When was the last time your sales database was cleansed and updated to ensure that all information: contact names, titles, address, industry, etc., were current? Old information results in less productive direct mail campaigns and other inefficiencies.
Database Cleansing |
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Appointment Setting / Sales Blitz / Sales Mission |
Appointment Setting has been the keystone of generating new business from the beginning of time. There are very few businesses that do not use telemarketing for appointment setting in some shape or form. Many businesses invest over 90% of their marketing budget in appointment setting.
Appointment Setting / Sales Blitz / Sales Mission |
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Backyard Marketing (Backyard Business Builder) |
Need to make a big impact quickly on your local market?
Are you looking to uncover new corporate business locally with top employers and key demand generators?
Are you limited on time and resources with your hotel staff?
This is the perfect program for your hotel.
Backyard Marketing (Backyard Business Builder) |
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Trade Show, FAM and Special Event Recruiting |
SDR provides assistance for Special Event, Reception and Fam Recruiting. Our Recruiting ensures high attendance and reduces no shows.
Trade Show, FAM and Special Event Recruiting |
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Trade Show and Seminar Follow Up |
Qualifying trade show leads and/or swipes is as important as attending the show itself. Once the show ends, the task of qualifying leads is the lifeblood of your marketing efforts.
Trade Show and Seminar Follow Up |
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Market Research / Customer Service Programs |
We design and develop a variety of Market Research and Customer Satisfaction Studies that apply to the Hospitality Industry.
·Customer Satisfaction Surveys (External Customer)
·Employee Satisfaction Surveys (Internal Customer)
·Seminar and Conference Evaluation Surveys
·Mystery Shopping
·Blind Studies
Market Research / Customer Service Programs |
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Travel Agent / Tour and Travel Programs |
Travel Agents, Tour Operators and Third Party Meeting Planning Companies play an integral role in your overall occupancy. SDR provides a variety of services from Customer Appreciation Programs, Surveys, Promoting new Incentives, and even Prospecting and Lead Gen.
Travel Agent / Tour and Travel Programs |
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